When talking of the rich as in your question and the video clip, it seems to me it's the mindset of a rich elite that one should not become, those who think that they're above and disconnected from their fellow men and or their creator.

Money is just an object like sand on the beaches and when you believe that these objects are more important than your connection with yourself, your fellow human beings, your creator you'll never know true happiness in this life or the afterlife.

Not knowing happiness is living a life of fear, we fear what we don't understand and hence if you don't know true happiness in living as One with yourself, your fellow human beings, your creator, this lack of knowledge creates fear

peace

it is no longer fear that
motivates him to get up
each morning, but desire
to know his completeness

I'm afraid because I don't know whether the world pay value (money, respect & love etc) to my desires or not. If they fail to pay value to my desires what is the matter of achievement. With no appreciation that finally leads to unsatisfactory.

Money cannot be completely ignored. If there is no money there is no administration. Administration is the part of God that balances energies.

There is a choice with rich people that they can choose "satisfaction" or "fear" of loosing money. If they choose satisfaction I'm sure they worth more and more value. In terms that leads to multiply money, increase in respect & built lovely bond among the peoples.

Fearful hearts get easily influenced. If any rich person is fearing to loose money. We can try explain the value of love. Help him to understand to utilize the money in better accomplishments.

"it is hard for someone who is rich to enter the kingdom of heaven." in this case richness is particularized to money. Lets consider money as power. If power is not managed properly, it works against us. If it managed properly, no matter how much power you hold it, it only brings better results. The same rule apply to money as well.

By this let all consider, not to fix any rule that results in giving rise to negative expression. In this case it is clear that money expressed as negativity; but indeed which is not.

The answer is the result of deep pain of mine, that desperately willing for money, money and money. Oh! God please give me money. Let me help myself.

Cheers.